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MARKETING FOR E&BE | Summary (RUG)
- Summary • 45 pages • 2023
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- $7.25
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Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
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Principles of Marketing Summary
- Summary • 40 pages • 2017
- Available in package deal
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- $9.49
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Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;). 

Hope it helps!
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Principles of Marketing - Philip Kotler, Gary Armstrong - seventeenth edition
- Summary • 90 pages • 2020
- Available in package deal
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- $6.13
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Summary of Principles of Marketing - Philip Kotler, Gary Armstrong - seventeenth edition
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MOC summary International Communication 1.2
- Summary • 83 pages • 2020
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- $9.50
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This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.
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Summary Principles of Marketing - Kolter & Armstrong
- Summary • 84 pages • 2018
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- $5.58
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Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes
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Principles of Marketing 17th Global edition
- Summary • 42 pages • 2018
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- $5.02
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Summary Principles of Marketing 17th Global Edition van Kotler. Be careful as it does not contain all the chapters of the book. I got very good grades with this summary so it is a good one!
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Summary Chapters 1 - 3, 5, 7 - 18.pdf
- Summary • 39 pages • 2018
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- $6.14
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This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 0178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, I recomme...
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MNM2604 ASSIGNMENT 4 OF 2021 DUE 17 SEPTEMBER
- Exam (elaborations) • 17 pages • 2021
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- $8.49
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Guaranteed distinction
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Summary marketing, including sample questions (IHM year 1, module Guest Experience)
- Summary • 42 pages • 2018
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- $4.74
- 13x sold
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Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.
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Edumundo Marketing Principles
- Summary • 37 pages • 2019
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- $6.14
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all 12 chapters of the book “Marketing Principles” available on Edumundo.
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Marketing mix case study - Lucozade vs. Red Bull
- Essay • 10 pages • 2021
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- $7.99
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The current paper explored the energy drink market in UK and conducts a comparative analysis of the marketing strategies of its two main players – Red Bull and Lucozade. The paper is focused on comparing the approaches of the brands regarding target market and marketing mix decisions. The analysis has revealed that Lucozade’s strategy is more focused on addressing the healthier nutrition of its products, as well as its price advantage, while Red Bull relies more on distinction, quality and i...